CD Justification

When showing my CD booklet to my peers i recieved mixed responses, whilst the majority positively responded to CD, some responded with comments such as:

"It's very simple, i like the pictures but there isn't much too it"

"It's really basic, was it supposed to be this way?"

"I like the mise-en-scene it gives a depressing vibe, but there isn't a lot on it"

However this was done purposely to conform to the conventions of Muse and their album artwork. Muse tend to keep their CD artwork very simplistic, in many of their releases they tend to only include an image which stands out supporting their frequent use of Gaze Theory which is why i decided to make my album very simplistic with iconic images and song lyrics. Below are examples of Muse albums that show simplicity.

Analysis: CD

Development of Ancillary task: CD

Below are images showing the development of my CD booklet for my ancillary task. Because i have chosen to conform to the convention of simplicity which many Muse albums conform to it was relatively simple to complete the booklet, however the only trouble was applying a consistent contrast to all of my images. Below i have also posted the original images to show how i have developed them so that they have been able to conform to the codes and conventions of an indie album and also incorporate theories such as Gaze Theory into my CD booklet as some images have been edited so that they are 'striking'

                                   

 

 

 

 

Analysis: Magazine

My magazine has developed in a different way than i originally anticipated, however i feel this has been a positive improvement. An example of the development of my magazine is the use of editing, originally i intended to only add text to the main image that was taken. However after research into magazine adverts for the 'Indie' genre i decided to edit the contrast of the main image so that Gaze Theory was incorporated into my product which allowed me to conform to the general codes and conventions of magazines

Development of Ancillary task: Magazine

I have print screened the development of my magazine advert, i feel that i have incorporated Genre Theory whilst also adhering to the house style that myself and my fellow group members agreed upon. I have incorporated Genre Theory into my magazine by adhering to the 'Indie' genre in ways such as dressing the characters in the image clothes associated with the Indie genre. At the same time through research i was able to identify and conform to the codes and conventions of the Muse genre by using simple images and using simple concepts such as the 'Muse' logo in PK & Co font which is similar to the text which Muse includes in a substantial of their products

 Final Version

Sketch Drafts: Magazine Advert

I have produced drafts that will allow me to have a general idea of the layout of the magazine advert i was to produce. Whilst producing my magazine drafts i felt limited to an extent as i had to adhere to the House Style that Dynamic Productions members had agreed upon, whilst also conforming to conventions of the 'Indie' genre, in particular the conventions of Muse.

Camera Shots

Provided below is a list of shots that were captured and also the type of camera that was used to capture them:

Mid Shot

Track and Pan using a Dolly

Tracking Shot with Zoom using a Dolly

Point-of-view Shot using Steadi-Cam

Pan into a Close-Up using Steadi-Cam

 Reverse Zoom using Tracking System

Mid Shot using Steadi-Cam

Canted Angle with a Pan left using Steadi-Cam

Angle-Reverse-Angle using Steadi-Cam

360 Tracking Shot using SnorriCam 

Sketch Drafts: Album Cover

Here are drafts that i completed. Whilst creating drafts it was vital that i incorporate Genre Theory into my work by adhering to the conventions of Muse products, a convention which has been clearly sustained in not only my work but also my fellow Dynamic Production group members work is the simplicity of the products that have been produced

Analysis of rough cut

After viewing the rough cut of our video there are many changes that need to be made, the most obvious being the fixing of the many blank spaces within the video which we intend to film with footage that has not yet been captured and properly edited.

However there are also other elements of our video which had gone unnoticed previously which must also be altered. An example of this is that colour correction must be added in various places such as band shots so that Reception Theory can be properly conveyed to the audience that this conforms to the codes and conventions of the indie genre.

Also some shots that we have placed in our video will also be removed such as the shot of the main character holding a microphone which then transitions to him drinking alcohol, this will be removed because we felt this shot was incongruent and it did not convey the correct emotions to the audience.

Also the use of effects must become more apparent within our video so that Narrative Theory can be properly conveyed, an example of this is that colour correction and also the use of a transition must be added in the scene of charlie falling back and landing in his bed. The colour of this shot is wrong as to be more affective and make the narrative clearer as the colour of this shot will be similar to the rest of the video, and also the transition will help move the narrative along.

There are many changes and additions that must be made to this rough cut, however this rough cut has allowed us to form a template, and now we are able to understand the basic outline of our music video and where certain shots will go. Also this rough cut has allowed us to obtain feedback on what should be incorporated into the video such as the use of more effects and colour correction. And also what should not be added to our video, an example of this would be 'flash back shots' of Charlie and Katherine, however from the feedback we received it was decided that a certain amount of ambiguity should be left in our video so that individual audience members could interpret the video in their own way.

Rough Cut - Class Premiere

On Thursday 1st March, the rough cut of the Dynamic productions music video was shown to our fellow class members. This allowed us to collect vital feedback to create a stronger revised version of our video. It was originally decided that a second version of our video would be created based on the evaluative comments of our class, however instead it was decided to continuously show our video with improvements to fellow class members of our class and also ordinary members of the public, this was done so that evaluative comments of aspects such as camera shots and effects could be collected from our class, and emotional responses from people who do not study media could be collected from ordinary members of the public meaning a range of comments from a wide range of viewpoints could be collected. Whilst our class members were viewing the video they were asked to evaluate it using reception theory and uses and gratification theory and also to assess the any improvements that could be made.


Below is a list of quotes about our music video:




"I felt sorry for the main character as if I was connected with him"




"It allows you to feel his anger as well as his hurt for whats happened to him"




"The jump cuts work perfectly with the video"




"The fact that the music video contradicts the title of the song 'feeling good' works well as it demonstrates initiative"


Below is the rough cut of our music video

Snorricam Execution and results

After my fellow group member had completed his home made version of the Snorricam we decided to test it and also to explain the way in which we were going to use the Snorricam. Below is a video explaining what the Snorricam will be used for.

Below, there is a short clip of the Snorricam being used on Charlie Morgan (the main character) showing how the Snorricam has been used to clearly convey the disorientation and emotional frustration of the main character to the audience. As i explained in the video above we have melded two different scenes of Charlie spinning in two different directions as this further conveys the emotional frustration that he is going through. It can be argued Reception Theory has been used as a result of using the Snorricam, when showed to different people some thought Charlie was conveying "anger" others "depression" and some "jealousy" showing that different people have received the connotative aspect of this short clip in different ways.