Final Film Shoot

Today was the final film shoot for the narrative. This shoot involved Myself and fellow group member Nicholas Berreen filming Charlie Morgan (the main character) at his house. The location of the final film shoot was his bedroom, the reason for choosing his bedroom was primarily because we felt that Charlie would act most naturally in his bedroom as this is an environment he is very comfortable in. Another reason was because we felt that charlie's room had the correct mise en scene as the music video will end where it started. It also helps to reflect the sombre mood of this particular section through the use of props such as alcohol bottles that will be seen in the video. 


Below are links to behind the scenes Vlogs that were recorded just after we had finished recording



http://www.youtube.com/watch?v=vmwvh6R-
g1c&context=C43ac6dfADvjVQa1PpcFMpGC9cGtF03LxEIepEIaF2xDb_MhY0f3E=

http://www.youtube.com/watch?v=Vw1KZrq2Jpw&feature=relmfu


The second Vlog illustrates how our project has used cross media platforms as earlier in my blog there are images of myself and my group capturing principle photography, through careful planning it was also arranged to capture images that could possibly used as a key platform in our music video that same shoot so that our music video's narrative would be clear through the use of that image explaining that the main characters had some form of previous relationship

Music Video: Further Snorricam research and Development

In the music video produced by Dynamic Productions there is a particular scene that involves the use of a Snorricam rig. The rig allows the person attached to it to walk freely,  hands free with the camera fixed on their face at all times. A SnorriCam is a specialised rig mount used in film making that is attached to the body of an actor, facing the actor directly, so when they walk, they do not appear to move, but everything around them does, providing an unusual sense of vertigo (disorientation) for the viewer. Whilst assessing what camera shots should be used for each shot it was decided that the Snoricam would allow us to capture a significant shot of the main character in a disorientated state whilst at the same time conveying different emotions through Reception Theory as different individuals may view the shot as conveying different emotions such as sadness or anger Below is an example of a professional Snorricam and a video demonstrating its use in motion

Promotional Package: Research

What is a promotional Package? 


- A promotional package is a package that includes ancillary items to support the promotion of of an event, film, band or social star. A promotional package will include various artifacts such as posters, a digipak or album, singles, a music video and a website. A promotional package will tend to have a variety of media texts that cross through a range of media platforms whilst maintaining constant similarities such as a constant font. 


Single Research


Prior to the release of an album, a number of commercially favorable singles are released to the general public. This musicians to raise awareness of their upcoming album and at the same time allow for some success in the charts. Singles tend to be released  before and after the album, this allows for musicians to increase revenue as well as raise further awareness to potential fans. Singles tend to made into videos. A relevant example is the video that was made for the song 'Feeling Good' that was sung by Muse. Below is an example of a promotional package by Indie artists 'The Wombats' which includes a range of products such as: 



- A T shirt
- Postcards
- A poster
- Signed Artwork
- Limited Edition Case
- LP Edition of the album

- Photos of the band

Below is artwork for the single 'Feeling Good' produced by Muse

Album Cover: Album Format Research

There are many formats that ancillary products could come in for a promotional package, for my ancillary product i have decided to either create a  Jewel CD case with an actual CD (Compact Disc) or a Digipak. But first research must be conducted into these products.


What is a CD? 


- A CD (also known as Compact Disc) is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but the format was later adapted for storage of data (CD-ROM). 


What is a Jewel CD case?  


-  A jewel CD case is the original compact disc case that has been used since the compact disc was first released in 1982. It is a three-piece plastic case which usually contains a compact disc along with the liner notes and a back card. Two opposing transparent halves are hinged together to form the casing, the back half holding a media tray that grips the disc by its hole.


What is a Digipak?  


-  Digipaks were among the first alternatives to jewel cases to be used by major record companies, digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets.

 This is a Digipak created by Muse for the album 'The Resistance'

Album Cover Research

There are many different things that could be done when creating my album, such as using Adobe Photoshop to create various effects such as a black and white image of the band. Before developing my album research had to be conducted first. Below are albums and a CD produced my Muse, the albums are 'Black Holes & Revelations' and 'Absolution' the CD is from Black Holes & Revelations. From my research i was able to identify general conventions of Muse albums, such as the use of simple text and simple images, and the lack of effects created by Photoshop. To conform to this i decided to only use minimal effects in my album artwork, to use simple but striking images of the band so Gaze Theory could be applied, and also to ensure my CD artwork was as simplistic as possible, although i would like to use more effects on my ancillary products such as possibly adding an image to my CD it is vital i ensure to conform to the conventions of muse products such as those below.

Album Artwork

For the promotional package. My Dynamic Productions group member Nick Berreen and myself have decided to create album artwork for the song 'Feeling Good'. What must be considered when creating Album Artwork is the style sheet. This allows us to maintain a constant mise-en-scene and apply various codes and conventions of Muse artefacts throughtout the range of products being produced. Provided are drafts for the single 'Feeling Good'

Sketch Drafts: Single Cover of 'Feeling Good'

For the promotional package myself and fellow group member Nicholas Berreen have decided to create a single for the song 'Feeling Good'. It is conventional in music to release popular singles independently. These singles are typically released in digital format on music sharing websites such as Itunes, we have decided to only create the 'album artwork' for the song.


Factors that we will have to consider are making sure that we conform to the style sheet. This will ensure that a consistent house style is sustained throughout all of our media products.


Below are our sketch drafts for the single of 'Feeling Good' 

Promotional Package: Drafts

Below are sketches for further promotional artifacts:

T-Shirt:

Promotional poster for 'Feeling Good':

Feedback of Filming shoot

Dynamic Productions recently went out to one of our pre-determined locations to capture some footage. Below is a picture in which I am acting as an antagonist in our music video whilst my fellow group member Nicholas Berreen is setting up the camera shot in a way that suggests to the audience that myself and other character Katherine Mcdonald are being spied upon.

Also that day we were able to film Charlie Morgan (the main character) conveying his depression and possibly anger depending on how each individual receives this showing that we also incorporated Reception Theory into this shot. Transitions such as Cross Dissolve were used so that his emotions could be conveyed using different expressions rather than using just one facial expression which would have slowed the tempo of the song

In the photo below my group members have set up the tacking system to capture a vertigo zoom whilst i at the time was assessing how it would appear from a distance and also instructing the main characters who cannot be seen in the image where to position themselves so that we could attain the best shot possible. At the end of the tracking system is charlie. The camera is zoomed in (close up of charlie), when the tracking system is pushed forward the camera zooms out, this creates the effect of charlies surroundings rushing past him, this allows us to convey the sudden realisation and shock that charlie has just experienced to the audience.

Development: Snorricam

It was decided during a group meeting that using a Snorricam would allow us to capture an important shot which conveys a lot of emotion during our filming. However our school did not posses a Snorricam. As professional Snorricams are expensive we did not have the funds to purchase one. My fellow group member Nicholas Berreen then decided to make one himself, this was done by watching a tutorial on Youtube which shows how new technologies was vital to our group as we all felt that the use of the Snorricam was vital in capturing this shot. Below is a picture of the Snorricam my fellow group member made and also a short clip of it being used with our main character (Charles Morgan).

Photo shoot: Principle - Photography

Below are behind the scenes images taken of Dynamic Productions while we were capturing the images that were to be used mainly in our ancillary tasks but also in our music video

Production Schedule: Updates

08/02/12 
Photoshoot - Charlie Morgan, Luke Desborough and Nicholas Berreen (Band members)  this photoshoot will take place in a studio. The light set up will be a moderate 'low key' with a black backdrop. This will allow for deep shadow to be cast on the models faces which will assist when the images are edited for use in my ancillary product as Gaze Theory can be applied due to the dark mysterious nature of the images. This photoshoot is for the collection of images to be used in our ancillary products and also to use a particular image as a tool in the music video so that Narrative Theory can be properly applied as without the image showing Charlie and Katherine together audiences may not be able to understand the narrative

09/02/12 - Ongoing
Anciallry task production - Beginning from this date myself and the rest of my group has agreed to  start the production process of creating our two individual ancillary products. After collecting research and drawing up drafts I will transfer these drawings and base my real media products on them

17/02/12 - Final film shoot
Dynamic productions will be collecting the final shots for the music video. Even though we have collected footage before this we feel the need of collecting 'nitty gritty' fillers. This will allow us to perfect the video. However this date is not fixed and there will be opportunities to collect footage after this for further editing

20/02/12 - Ongoing
Dynamic productions will start to create the promotional artifacts for the promotional package. We will be acting upon research found to create an extensive range and variety of media texts.