Above is a list of band names that are shown on a promotional poster for Reading Festival. Each band has a specific type of font representative of its name. One constant convention in all the names is the use of simplicity of the fonts. As all of the bands and artists above named are classified as 'Indie' artists it could be suggested that the use of simple fonts is a convention of the Indie genre.
Also Muse uses a sans serif font with bold text, surrounding it are lines above and below the text. This is a font style that is iconic to the band and is used on all media products related to them. To incorporate Reception Theory into my products all Muse products i produce and also produced by my fellow group will use a similar simplistic font and also the two lines. Audiences will associate the use of simplistic font with the indie genre, audiences will also further associate the use of the lines above and below the text with Muse as this is an iconic feature of Muse typography. Thus audience will receive all products with this specific feature on it as a Muse product. Below is the 'Pk and Co' font that Dynamic productions has chosen to incorporate into all of our products. this was chosen as the audience responded most positively to it. Also below are other possible fonts that we considered using.
Pk & Co font
Getting up font
You La Tengo font
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